Primanti Brothers restaurant is celebrating the opening of its Downtown Hershey location by giving away free sandwiches for a year to the first 100 customers through the door at its newest restaurant—and its first in the Hershey area. The new restaurant is located at 131 W. Chocolate Ave.
Hungry fans can join in an opening celebration tailgate beginning at 5:30 a.m. on Wednesday, September 26. Doors will open to the first 100 tailgaters around 10:00 a.m. Primanti Bros. will open to the public at 11:00 a.m.
“We’re so excited to be growing in Hershey,” said David Head, Primanti Bros. CEO. “And for those fans willing to join us for our opening tailgate—we’ve got a great day planned.”
Early tailgaters can expect samples of Primanti’s food, beverages, games and a parking lot DJ. In addition to being one of the first customers through the door, tailgaters also become lifetime members of the Hershey 100 Club, an honor that means a year’s supply of free sandwiches at Primanti’s newest location. Coupons for the Hershey 100 Club will be distributed at 10:00 a.m.
“We don’t take ourselves too seriously,” said Head. “We’ve got big, two-handed sandwiches like nothing you’ve seen before, a full menu of burgers, pizza and wings and a stocked bar with some of the best specials around—including a half-priced happy hour—every day. Honestly, it’s about good, simple food and a great time.”
Primanti Bros. intends to grow as a member of the Hershey community through its support for local groups, sports teams, and charities important to the surrounding region. Already the restaurant has partnered with numerous local groups to help support fundraising efforts.
Since 1933, Primanti Bros. has been a dining institution in Pittsburgh. The “Almost Famous” Primanti Bros. sandwich is built between two slices of crusty, yet soft, Italian bread. It’s piled high with a choice of grilled meat, an optional egg, secret recipe sweet-and-sour slaw, fresh-cut fries, and two tomato slices.
Unlike the restaurant’s original location, the Primanti Bros. in Hershey will open as a full-service restaurant with a large bar, many televisions, and an indoor/outdoor patio.
“Get ready, Hershey—the bros are in town!” said Head.
About Primanti Brothers
In 1933, Joe Primanti opened a lunch cart in Pittsburgh’s Strip District selling sandwiches to the hungry truckers who were coming and going at all times of the night. Encouraged by sales and positive feedback, Joe expanded to a small storefront where he was joined by his brothers Dick and Stanley and their nephew John DePriter. And that’s how the very first Primanti Bros. location was born. Primanti Bros. currently has 42 locations, all dedicated to that early notion that folks deserve great food, with no pretense, for a good price.