Simply J is Simply Amazing!

In May 2017, Julie Cole handed off Downtown Hershey’s Simply J Boutique to Donna Jefferson. Jefferson grew up in Middletown,  earned her degree in information systems, and worked for Highmark Health Insurance for 30 years. While she had no retail experience when taking over the business, Jefferson knew she had a passion for the products Simply J had to offer.

While Simply J primarily sells clothing, its customers also enjoy shopping for jewelry, handbags, and scarves. Simply J caters to customers of all ages through a shopping experience that’s fun, simple, and quick.

Offering diverse styles and delivering amazing customer service, Jefferson and her team have worked hard to provide products perfect for you. “We believe that style should not be dictated or defined but should be a personal reflection,” says Jefferson.

Simply J also provides its customers with these added touches:

  • Private shopping after store hours at the customer’s convenience
  • Fitting room service that allows customers to call ahead and have their items held in the dressing room for a fitting when they arrive
  • Stylist service by appointment, gift cards, and even a rewards program!

Simply J is located on 301 W Caracas Ave, and their store hours are:

Tuesday – Friday 10:00 am – 6:00pm

Saturday 10:00 am – 4:00 pm

Sunday – Monday Closed

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