Interactive Unconscious Bias Tour Comes to Hershey

You’re invited to stop by the Check Your Blind Spots interactive bus tour on Monday, June 3, 2019, between 11:00 a.m. and 3:00 p.m. in the Hershey Theatre parking lot. The tour helps people learn more about how unconscious bias (social stereotypes about certain groups of people that individuals form outside their own conscious awareness) […]

You’re invited to stop by the Check Your Blind Spots interactive bus tour on Monday, June 3, 2019, between 11:00 a.m. and 3:00 p.m. in the Hershey Theatre parking lot.

The tour helps people learn more about how unconscious bias (social stereotypes about certain groups of people that individuals form outside their own conscious awareness) can shape our likes and dislikes, and our judgements about people’s character, abilities, and potential.

Visitors will learn about the nuances of unconscious bias through a series of immersive and interactive elements that use innovative technologies, including virtual reality and gamification techniques. The tour experience takes from 5 to 30 minutes, depending on the engagement level with the interactive elements. Visitors may also choose to take the “I Act On Pledge” at the event.

The tour is coming to Hershey in commemoration of the two-year anniversary of the CEO Action for Diversity & Inclusion™ Pledge. The pledge is the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. It has been signed by more than 550 CEOs across the nation, including the leaders at The Hershey Company, Hershey Entertainment & Resorts, and Penn State Health.

The Pledge and the Check Your Blind Spots Mobile Tour are funded through a $10 million investment from PwC (PricewaterhouseCoopers). The tour is making 100 stops across the country in 2019 and engaging one million people in person and online.

The Downtown Hershey Association strives to create a welcoming and inclusive community and is proud to support Hershey Area All Things Diversity, which is presenting the Check Your Blind Spots Mobile Tour. Hershey Area All Things Diversity promotes inclusion and diversity in our community. The organization is led by representatives from Derry Township, The Downtown Hershey Association, Derry Township School District, The Hershey Story Museum, Penn State Health, The Hershey Company and Hershey Entertainment & Resorts.

To learn more and to take the I Act On Pledge, you may also visit www.CEOAction.com.