Introducing Market on Chocolate’s New Director

Plans are underway for Downtown Hershey’s summertime Market on Chocolate and we’re excited to officially welcome our new Director, Jenifer Yesilonis! Jenny is already busy working with the fantastic group of volunteers that comprise our Market Committee to plan for the 2018 season—making sure that all of the operations processes are in place, lining up vendors, scheduling entertainment, and putting together a framework for Market promotions.

Jenny was raised in the Harrisburg/Hershey area, and recently moved back to Hershey after living overseas. “My experiences abroad opened my eyes to the ways that local communities and their economies can flourish,” she said. “I was looking for an opportunity to get involved here at home and look forward to the challenge of helping to build-up local businesses here in Hershey.”

To create a vibrant and family-friendly Market, Jenny plans to bring together the vision of Downtown Hershey volunteers and community members to create a comfortable and enjoyable space. By combining the best local talent, craftsmanship, produce, and volunteers, Jenny is excited to deliver another great season of Market on Chocolate!

When she isn’t busy with Market, Jenny enjoys spending time with her husband and son, as well as cooking and practicing photography. She also oversees the group travel department for an area nonprofit organization and enjoys traveling.

Market on Chocolate will take place this summer in ChocolateTown Square every Saturday, beginning on June 2, from 10:00 a.m. to 2:00 p.m. Vendor applications are currently being accepted, with an early-bird discount available for weekly and bi-weekly vendors through April 15. Visit for more information. We can’t wait to see you there!