Yes, it’s Tru. Downtown Hershey is poised to get another hotel in the next year. Hilton Hotels is proposing to construct a Tru brand facility on the former bakery site located at 204 Hillcrest Road.
The Derry Township Board of Supervisors approved the demolition of the existing building and the design of the new hotel at their meeting on March 13. The vote came following the Downtown Core Design Board’s vote to issue a recommendation of appropriateness for the demolition of the existing building, construction of the new building, site lighting, retaining walls, fencing, exterior signage, and site layout. Since the hotel will be in the Downtown Core Overlay, plans must comply with the specific downtown design standards.
The project must still go through the land development plan approval process. The next step in the process will be a review by the planning commission of all the details, such as grading, parking, and stormwater. This meeting is tentatively scheduled for April 3. Following planning commission review, the Board of Supervisors will need to approve the final land development plan before groundbreaking can commence.
Labeled as young, affordable, and vibrant, Tru by Hilton aims to add a new facet to the midscale hotel market. Each room will be smaller, and more European styled, than other hotels available. Space saving features like platform beds with storage, showers instead of bathtubs, and multifunctional furniture work to maximize space.
One of the fastest growing hotel brands in the world, Tru by Hilton is designed to appeal to millenials. The lobby will be home to a grab and go food bar, with local beverages and snacks, and a complimentary breakfast station. There also will be a play area with TVs and other recreational amenities like ping pong or foosball. Guests will enjoy the hotel’s free Wi-Fi.
If the plan is approved, Downtown Hershey will be the third Pennsylvania location to welcome a Tru by Hilton, joining other midstate locations in York and Lancaster.