Tru Hotel by Hilton Coming Soon to Hershey

Back in March, we reported that Downtown Hershey was poised to get another hotel. Tru by Hilton is one of the fastest growing hotel brands in the world, and designed to appeal to millenials. The project is moving forward and demolition of the former Memmi Bakery building is slated to begin this week.

You may remember the artist’s rendering of the Tru hotel that featured a vibrant color scheme that typically appears on the Tru branded structures. Highlighted by gold, fuschia, and a turquoise blue color, the modern color pallet and architectural “fin” are elements designed to make the brand recognizable and appealing to younger generations.

However, when it is built, the Tru hotel in Hershey will appear differently than depicted in the initial renderings. This is a result of the Derry Township Supervisors’ desire to collaborate with developers to achieve good projects that are consistent with the look, feel, and mindset of Downtown Hershey. Led by Supervisor Justin Engle, the supervisors were able to meet with the developer to discuss ways to tone down the color pallet, while retaining the building’s architectural design.

The result of those discussions is a color pallet that features sand and taupe tones, with chocolate brown, salmon, and soft yellow highlights. The revised design preserves the structural elements and the “fin,” and the new pallet is compatible with the turquoise and yellow Tru branded signage. In addition, the developer was able to integrate the same stone that is being used on the new Hershey Towne Square building, with the addition of a brown colored stone that highlights the brown tones in the design, without a significant cost increase.

Supervisor Justin Engle commented that the limestone material, “is something that we see at the abattoir building, and on The Hershey Company’s 19 East Chocolate Avenue building, and throughout the town.” Following residents’ feedback, where they expressed concerns with the first design and its ability to integrate into the neighborhood that sits adjacent to the existing industrial use, community members seemed to appreciate the changes, referred to by Hilton as the new Tru – Chocolate Motif design.

The Derry Township Board of Supervisors approved the project at their meeting on June 12, 2018. With all permits in hand, demolition of the former Memmi Bakery Building, now Kim’s Martial Arts Studio, is slated to begin this week, with construction of the new hotel to follow. We expect an August 2019 opening. David Hogg, CEO at Springwood Hospitality group acknowledged, “we’re excited about this new offering in Downtown Hershey, and we look forward to becoming a bigger part of the local economy.”

Labeled as young, affordable, and vibrant, Tru by Hilton aims to add a new facet to the midscale hotel market. Each room will be smaller, and more European styled, than other hotels available. Space saving features like platform beds with storage, showers instead of bathtubs, and multifunctional furniture work to maximize sp

ace. The lobby will be home to a grab and go food bar, with local beverages and snacks, and a complimentary breakfast station. There also will be a play area with TVs and other recreational amenities like ping pong or foosball. Guests will enjoy the hotel’s free Wi-Fi.